Marie Claire South Africa, in its annual body issue, asked six advertising agencies to design posters that challenge our perceptions on what the perfect body is. "What is it going to take for you to love your body?” writes editor Aspasia Karras.
When next you have a bought of negative self-talk, look at these campaigns - and be kind to yourself.
Just for today.
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| “You wish you had Stephanie’s skin, and Stephanie wishes she had Tasj’s boobs, and Tasj wishes she had Cassie’s legs, and Cassie wishes she had Emma’s eyes, and Emma wishes she had Dineo’s hair, and Dineo wishes she had Tam’s ass, and Tam wishes she had Naomi’s body, and Naomi wishes she had Tina’s thighs, and Tina wishes she had Zwe’s stomach, and Zwe wishes she had Alex’s mouth, and Alex would kill to have your freckles. Love what you got.” (King James) |
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| “When will you stop worrying about your appearance? Love the body you live in.” (M&C Saatchi) |
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| “If you were to get rid of everything you hated, what would be left?” (The Jupiter Drawing Room) |
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| Add crow’s feet for watching kids soccer matches. Add freckles from long lazy days on Clifton. Add laugh lines from girls nights out. Add scar from first dog Roxy. Add centimetres from winter night hot chocolates and box set DVDs. Add caesarean scar from your first born son. Add tan line from wedding ring. Add cellulite from your favourite heavenly chocolate brownies. Add scar from climbing a tree in the back yard. Add blisters from your favourite pair of Jimmy Choos. Love the body you’re in.” (Canvas Lifestyle) |
